..

.
"... a successful strategy for intellectual property management in the information goods industry entails the integration of the full range of intellectual property enforcement tactics with proactive business thinking. Absent such an approach, the players are left to the sales strategy of competing on price, a certain method for killing profit margins"

L.J. Flynn, Deep Price Cuts Help Nintendo Climb to Number 2 in Game Sales, N.Y. Times, Jan. 26, 2004, at C2.
.